Our Story


Who We Are...

We are simply a deeply rooted Appalachian Family that focuses on producing a pure, high quality, 100% Natural Soap and Skin Care Line using traditional mountain techniques that have been passed down through our Family generations.

What We Do...

We put sincere effort into choosing only sustainable, quality, and reliable resources for our ingredients. Our philosophy is simple, "Don't Get Naked With Anything You Can't Trust!" 

With a combined 30 years of licensed esthetician experience we can guarantee the products we make for you have been researched time and time again, resulting in perfection for your natural skin care needs. 

We don't just say our products are natural, they speak for themselves. Our soaps are composed of a base of Sustainable Palm Oil, Extra Virgin Organic Coconut Oil, Soybean Oil, Organic Cocoa Butter, Vitamin E, and a huge variety of Essential Oils, Herbs, Spices, and Botanicals. Any of our other skincare products are also made with only pure oils and quality natural ingredients. 

No chemicals, preservatives, petroleums, parabens, phthalates, sodium laurel/th sulfates, fragrances or artificial colors are ever used in our products.

Why We Do It...

We know our business would be nowhere without our amazing customers. Our main goal is to make sure you, as our customer and our friend, receive the best service we can offer resulting in a positive and effective shopping experience. We want to help you, your family, and your friends with any skincare needs you or they may have. 

Whether your skin is sensitive, dry, problematic, acne prone, you have allergies, or you simply just care about what goes on and in your body we are the perfect match for you and look forward to having you in our Appalachian Naturals Family. 

Where Our Roots Are...

Stop by and see us in our retail location at historic 21 Wall Street in beautiful Downtown Asheville, North Carolina right in the heart of the Blue Ridge Mountains!  We’ve been in business for over 30 years here in Asheville and would love to have you come visit!  


Blessings to you and yours, 


Victor & Pam Taylor

Hailey Taylor Belcher

Owners & Operators


Appalachian Naturals